Analysis of internal personnel marketing in selected mechanical engineering company in Slovakia
Article Sidebar
Main Article Content
Abstract
The paper deals with the significance and analysis of internal personnel marketing in a given enterprise in Slovakia. The analyses arose from the internal documentation of the company, from the company results of projects realised within the field of personnel management and from the survey results. The target group comprises of the company staff themselves, therefore the key role of the internal personnel marketing is to ensure stabilisation of qualified and highly motivated employees, their advancement and correct leadership. In the analysis of various occupations in the analysed company, we focus on the application of marketing mix (product, price, place, and promotion) in the process of personnel management. In the conclusion we suggest some measures, based on individual analyses results, to improve internal personnel marketing of an enterprise.
© 2016 The Authors. Published by Elsevier B.V.
Peer-review under responsibility of Academic World Research andEducationCenter.
Keywords: internal personnel marketing, management, employees, marketing mix
Downloads
Article Details
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
References
ARMSTRONG, M. (2005). Řízení lidských zdroju. Praha: Grada Publishing, 2005, 856 s. ISBN 80-247-0469-2
BIELIKOVÁ, A., MIŠÁNKOVÁ, M. (2014). Corporate culture as a factor of quality increase at a transport company. In: Actual Problems of Economics = Aktuaľni problemy ekonomiky : scientific economic journal. - ISSN 1993-6788. - Vol. 159, no. 9 (2014), s. 163-170.
BORSÍKOVÁ, B. (2005). Personálny marketing – výzva personálnemu manažmentu. In: Zborník z medzinárodnej konferencie FMK UCM: Nové trendy v marketingu. Trnava: FMK UCM, 2005. ISBN 80-89220-21-5
KACHAŇÁKOVÁ, A. (2003). Riadenie ľudských zdrojov. Bratislava: Sprint, 2003, ISBN 80-89085-22-9
KOUBEK, J. (2006). Řízení lidských zdrojů – Základy moderní personalistiky. 4. vydání , Management Press, Praha 2006 ISBN 80-85943-01-8
SAGAIDAK, M. P. (2013). Internal marketing and personnel marketing: The comparative analysis. Actual Problems of Economics. National Academy of Managment. - ISSN: 19936788. - Volume 145, Issue 7, 2013, Pages 110-117.
STÝBLO, J. (2008). Management a lidé ve firmě. 1. vyd. Praha: Vysoká škola finanční a správní, o.p.s., 2008
ŠUKALOVÁ, V., CENIGA, P. (2013). Preventive Function of Work Inspection in the Road Transport in Slovakia. In: 17th International Conference on Transport Means Location: Kaunas, Transport Means – Proceedings of the International Conference, pp. 141-144, Kaunas, Lithuania, ISSN: 1822-296X
URBAN, J. (2006). Byznys je o lidech. 1. Vydanie, Praha: vyd ASPI, ISBN: 80-7357-220-6
VOJTOVIČ, S. a kol. (2008). Riadenie personálnych činností v organizácii. Bratislava: IRIS 2008. 393s. ISBN:978 80-83256-17-4.
This contribution is a partial output of scientific grant VEGA 1/0244/16 Personnel marketing as a new approach of the ensuring and maintaining the skilled workforce in Slovak companies