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This research paper investigated the economic benefits of Cloud based E-commerce in Indian service Small to Medium Businesses (SMBs). The emergence of the new concept of Cloud computing has greatly changed the way in which organisations are managing their services. Cloud computing primarily includes the process of providing computing resources as a service rather than a product in an organisation. Hence, the adoption of Cloud based E-commerce has been seen to help the aspiring service SMBs to enter into the big leagues of business operations. Indian service SMBs, in general, play an important role in the economic growth of the country. They provide different opportunities to the society which include reduction of poverty, development of rural areas, and generation of job opportunities, entrepreneurship, and export of nation and so on. Hence it is necessary to adopt new technologies so as to enhance their business performance, improve competitiveness and reduce cost. However, service SMBs are facing several issues in India which are ultimately due to lack of sufficient resources. Previous researchers have focused on analysing the importance and issues of SMBs in a competitive society. However, one question which needs to be addressed is whether any specific economic benefits it provided to Indian SMBs. For this purpose, an online survey was conducted to evaluate the level of economic benefit is obtained by Indian service SMBs. Finally, this research paper will help organisations to evaluate economical factor which enhances adoption of Cloud based E-commerce in Indian service SMBs. It is also expected that the findings will help organisations to increase their productivity, efficiency, and innovation.
Keywords: Cloud computing, Cloud-based E-commerce, Indian service Small to Medium Businesses (SMBs), Economic benefits.
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